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The mention of Croatia in the tourist world has become a kind of imperative. Croatia is the highlight of a mysterious and facinating Mediterranean that the rest of the world is visiting more and more, fragrant fields of lavender and sunflower, crystal blue sea, vineyards, olive trees, grilled fishes, good wines, evening filled with smells of figs, sage and rosemary, are certainly the first associations as a tourist destination wakes at all who have visited it at least once.

Croatia is proud of its natural beauty, its 1,244 islands, national parks, nature parks, monuments under UNESCO protection such as Diocletian's Palace in Split, the towns of Trogir and Dubrovnik, the Euphrasian Basilica in Poreč and the Cathedral of the Holy Jakov in Šibenik. 

It’s greatest advantage in the world of tourism and also its greatest advantage in regards to competition is the Croatian part of the Adriatic Sea, which is, according to research of the European Environment Agency, conducted in the year 2010, the second cleanest sea in Europe. The mild Mediterranean climate in Croatia, with warm summers and moderately cold winters, favor Croatian tourism and its additional development. 

One of the greatest evidence of popularity and the quality that Croatia provides as a destination was shown by Google when, based on an analysis of its data and researching the internet sites teflSearch, where, during 2015, people from 80 countries stated where you would prefer to to on holiday, declared that Croatia represents the most desirable country for a holiday in the world during the years 2015 and 2016.

In Shanghai, Croatia received the award as the most anticipated tourist destination for Chinese tourists in 2018, according to readers of the Travel Leisure magazine. The renowned portals and journals specializing in holiday and travel the last few years places Croatia at the very top.

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